Vertex Technologies ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.vertextechpk.com, use our products including Pickroo, or engage with any of our services. By using our services, you consent to the practices described in this policy.
1. Company Information
Vertex Technologies is a registered technology business operating under the laws of the Islamic Republic of Pakistan, with its principal office located at:
Vertex Technologies
House No. 502, Street No. 13
Eden Lane villas 2, Lahore, Pakistan
Phone: +92 315 6563755
WhatsApp: +92 315 6563755
2. Information We Collect
We may collect the following types of information:
2.1 Personal Information
- Full name, email address, and phone number provided through our contact forms or service registration
- CNIC/National Identity Card number (where required for identity verification)
- Billing and payment information when you subscribe to our paid services
- Account credentials (username and encrypted password)
- Physical address for service delivery purposes
2.2 Information Related to Pickroo
- Child and guardian details necessary for school transport management
- GPS and real-time location data of school transport vehicles (not individual children)
- School and route information
- Boarding and drop-off timestamps
2.3 Automatically Collected Information
- Device information (device type, operating system, browser type)
- IP address and approximate geographic location
- Usage data and analytics (pages visited, features used, session duration)
- Cookies and similar tracking technologies (see our Cookie Policy)
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To provide, operate, and maintain our products and services, including Pickroo's real-time school transport tracking
- Communication: To respond to your inquiries, send service-related notifications, and provide customer support
- Improvement: To analyze usage patterns, improve our products, and develop new features
- Safety & Security: To ensure the safety of children using school transport services and to detect and prevent fraud or unauthorized access
- Legal Compliance: To comply with applicable laws, regulations, and legal processes under Pakistani law
- Payment Processing: To process payments, manage subscriptions, and maintain billing records
- Marketing: To send promotional communications (only with your explicit consent, and you may opt out at any time)
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your data in the following circumstances:
- Service Providers: With trusted third-party vendors who assist in operating our services (e.g., cloud hosting, payment gateways, analytics), bound by confidentiality agreements
- Schools & Transport Operators: Relevant operational data is shared with authorized schools and transport operators within the Pickroo platform for service delivery
- Legal Requirements: When required by law, court order, or government authority under the laws of Pakistan, including compliance with the Prevention of Electronic Crimes Act (PECA) 2016
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction
- Safety: When we believe disclosure is necessary to protect the safety of a child, user, or the public
5. Data Security
We implement industry-standard security measures to protect your personal information, including:
- 256-bit SSL/TLS encryption for all data in transit
- AES encryption for sensitive data at rest
- Regular security audits and vulnerability assessments
- Role-based access controls limiting data access to authorized personnel only
- Secure cloud infrastructure with automatic backups
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any security incidents.
6. Children's Privacy
Given the nature of our Pickroo platform, we are especially committed to protecting children's privacy. We do not knowingly collect personal information directly from children under the age of 13 without parental or guardian consent. All child-related data within the Pickroo platform is:
- Provided and managed by parents or authorized school administrators
- Used exclusively for school transport safety and management purposes
- Never shared with advertisers or marketing third parties
- Subject to enhanced security protections
If you believe we have inadvertently collected information from a child without proper consent, please contact us immediately and we will take steps to delete such information.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable Pakistani law. Specifically:
- Account Data: Retained for the duration of your active account and up to 12 months after account closure
- Transaction Records: Retained for a minimum of 6 years as required by Pakistani tax and commercial laws
- Transport Trip Data: Retained for 90 days for operational purposes, then anonymized or deleted
- Contact Form Submissions: Retained for 24 months from the date of submission
8. Your Rights
Subject to applicable law, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data, subject to legal retention requirements
- Objection: Object to the processing of your data for marketing purposes
- Data Portability: Request your data in a structured, commonly used format
- Withdraw Consent: Withdraw consent for data processing at any time (this does not affect the lawfulness of processing before withdrawal)
To exercise any of these rights, please contact us using the details provided below.
9. Third-Party Links
Our website and services may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. We encourage you to review the privacy policy of every site you visit.
10. International Data Transfers
Your information may be stored and processed on servers located outside of Pakistan for cloud hosting and service delivery purposes. In such cases, we ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable Pakistani laws.
11. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the Islamic Republic of Pakistan, including but not limited to:
- The Prevention of Electronic Crimes Act (PECA) 2016
- The Electronic Transactions Ordinance 2002
- The Pakistan Telecommunication (Re-organization) Act 1996
- Any applicable data protection regulations as enacted by the Government of Pakistan
The Pakistan Telecommunication Authority (PTA) is the regulatory authority governing electronic services and telecommunications in Pakistan. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts in Lahore, Pakistan.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated policy.
14. Consent
By using our website and services, you signify your agreement to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our services. Your continued use of our services following the posting of changes to this policy will be deemed your acceptance of those changes.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Vertex Technologies
House No. 502, Street No. 13
Eden Lane villas 2, Lahore, Pakistan
Phone: +92 315 6563755
WhatsApp: +92 315 6563755
Website: www.vertextechpk.com